Customer Relationship Management
A Customer Relationship Management (CRM) system is a corporate information system designed to automate CRM processes to increase sales, optimize marketing, and improve customer service. The system works by maintaining information on each customer, and a history of interactions with each, to establish and improve business procedures and subsequent analysis. The basic principles of CRM are:
- Availability of a single database, which contains all information about previous and planned interactions with customers
- Ability to use a variety of communication channels (voice, e-mail, events and meetings, registration forms on websites, advertising links, social media, corporate web chat, etc.)
- Ongoing analysis of information collected about customers
- Arrival at appropriate organizational decisions based on data derived from analysis
Application of these principles in practice provides continuous information support for any interaction with customers:
- Company officers have ready access to complete information about customer contacts
- Decisions can more easily be made on the basis of this information
- Information about decisions is preserved
Miratech offers CRM solutions for the following industries:
Miratech does not merely provide an adaptation of already existing technologies to meet the needs of our clients. Rather, we provide a wide array of IT services, including consulting and technological support, opting for the most favorable technological framework for each project, and setting up a CRM solution based on the right platform.
To deliver the best possible results, Miratech exercises an integrated approach, in which we use a full range of IT solutions and services to effectively support each client’s business:
- CRM application development and implementation
- CRM rental
- Application integration
- Portal solution development
- Software selection and purchasing assistance
- Technical support
This comprehensive approach allows Miratech to create scalable solutions that, given our clients’ business objectives, provide system efficiency and reliability.
Miratech offers solutions based on products from different CRM system manufacturers, all of which are world leaders in their field. Among them are Microsoft and Oracle. Miratech is a Microsoft Gold Certified Partner with Microsoft Business Solutions competency in deploying Dynamics CRM solutions. As such, Miratech provides a full range of services for CRM system implementation, and offers CRM solutions based on this technology. The collaboration between Miratech and Oracle allows us to combine our expertise in implementing CRM solutions with advanced technologies provided by Oracle. This collaboration ensures the most efficient interaction between Miratech and our clients.